Why marketing, what is it anyway and why do you need it?
About me:
My name is Mike Martin, and I am the owner of OceanView Webdesign. I have been active on the Internet since 1997. I was fascinated about this new hype called the WWW and started to learn more about it. I had just finished my business school including: Marketing, Public Relations, Business plans, Personnel and Organization, Financial Management, Operational Management and Logistics.
I have been involved into several online design studios and have operated all kinds of websites.
About this blog:
Yes, the title states that I will teach you more about marketing and I will, but I will not go into advanced details. I will just tell you enough to get a quick grasp what marketing can do for you and how. If you want to find an advanced marketing course, I suggest you do a search in Google.
Marketing:
What is marketing and how will this difficult word do something for your website, product or brand?
I have always seen marketing as asking questions. First ask questions and after that find answers. If you can get good at that you will be able to analyze you product much better and make this work for you. In Marketing we have something we call the 6 P’s. They stand for:
Price
Product
Place
Promotion
Personnel
Presentation
I will give a short example how you will need to use these tools on your product.
How is your price? How is your price compared to others? How is your price in current time? Do you provide better quality? Is your quality in line with you price? Can the people you target afford your price? Is my price in conjunction with the other P’s?
You see, I just used the marketing tool Price to segment myself and compare myself with my direct competition.
You can basically do the same with the other P’s as well. How is my promotion or how is my presentation? You get it? It’s easy. Ask yourself what is good about your site, brand or product and what is not.
Place can be used for the internet as well but should be more looked at as: Can my store by easily reached by car. Is there enough parking space? How is public transit?
That is the basic of Marketing in a nutshell. A Marketing specialist will put your product true the wringer and will analyze it. He will point out flaws in your strategy and will give you solutions that will work better. Most of the time this will result into much higher income from your site.
What I have seen some of my clients do wrong is that they had great ideas. Where motivated but did not have any extra budget to do some proper promotion for their product. There was nothing wrong with the idea or their motivation. It was lack of funds that made the project fail.
When new clients come to our company, we always point out that getting a nice design done is step one but having a solid Marketing/Business plan is step 2. To be honest most ignore that advice. They just want their website done and they will see from there. Ok, that’s really a 1997 way of thinking. “Build it and they will come” worked in the past but these days you need to have the FULL PACKAGE if you want to succeed on the Internet. And ever better a team of specialist around you that will give you continued support if you need help.
What is the full package?
Social Media Marketing
Email Marketing
Web Site Design
Google Solutions
You have to divide you love and money to get all of these in perfect working order. They are all important and you need them all. Obviously we can help you with getting you started the correct way. If you are interested, we have a several packages that include all the features you need to have to make the correct start. I am not saying you will make millions straight away when you get this package. What I am saying is that you are ready for war. At least you go in the fight well prepared.
We also have a great maintenance program where we will keep helping you with all kinds of things you might need help with. We are basically in your team will make sure your online presence is solid.
I am even thinking on setting up a business partner program in the near future. This will turn us/me into your strategic partner. That will basically be a maintenance program on steroids. You will have our 100% support without extra cost. We will put some serious muscle trying you to succeed because the more you will earn, we will earn. That’s win-win.
This idea is future music…I am thinking about it and especially how to make this work for all parties. Give me a message if you are interested in this.
Marketing, Business plans, Partnerships and Money. It’s the internet in 2025 and will be played like this for some time to come. Get your Marketing skills up on par or find a Marketing specialist to help you. Get a good Web site design done, make sure Google (SEO) is under your radar, get your social media in place and setup an email campaign. My free advice to you.
Thank you for reading my blog. All the best and if you have comments, questions, ideas or suggestions be free to post them or contact me.
“The wisest men follow their own direction”
— Euripides Greek tragic dramatist (484 BC – 406 BC)